In this post:
April 30, 2025 Reading time: 7 Minutes Confiserie-Stories
What makes us special - a look
behind the praline
There are moments when you pause. Because you realize: it's time to listen to yourself.To feel what you stand for - and why you do what you do.
Our brand book was created from this pause, from honest questions and valuable conversations.
Not to reinvent anything. But to make visible what has defined us since 1965:
A love of pleasure. The dedication to craftsmanship. And trust in quality that doesn't come from machines, but from people.
Not to reinvent anything. But to make visible what has defined us since 1965:
A love of pleasure. The dedication to craftsmanship. And trust in quality that doesn't come from machines, but from people.
that we don't just make chocolates, but memories.
And that we are prepared to question ourselves again and again - in order to move forward with our hearts.
Our brand book is the result of this attitude. A reflection of our values, our history and our aspirations.
And therefore more than just a guide: It is a lovingly formulated commitment to who we are - and who we want to remain.
And that we are prepared to question ourselves again and again - in order to move forward with our hearts.
Our brand book is the result of this attitude. A reflection of our values, our history and our aspirations.
And therefore more than just a guide: It is a lovingly formulated commitment to who we are - and who we want to remain.
The Brand Book is not a glossy catalog. It is a promise. To our customers, our partners - and to ourselves.
It tells us what makes our chocolates unique. And why, even in a world
that is moving ever faster, we consciously focus on slowness.
Ingredients that we select with care.
On processes in which experience and sensitivity count.
And on a team that goes to work with passion every day.
Three words that define us:
Manufacture. Indulgence. Innovation.
They are not just the pillars of our brand - they drive us every day.
Manufacture means for us: real handwork.
No product leaves our factory that has not passed
through the hands of our chocolatiers.
Each praline is a small masterpiece,
shaped with respect for the craft
and with a sense of aesthetics.
No product leaves our factory that has not passed
through the hands of our chocolatiers.
Each praline is a small masterpiece,
shaped with respect for the craft
and with a sense of aesthetics.
Indulgence is our gift to our customers.
Because for us, chocolate is more than
just a sweet moment - it is a feeling.
An expression of appreciation.
A little piece of happiness that can be shared
or enjoyed on its own.
Because for us, chocolate is more than
just a sweet moment - it is a feeling.
An expression of appreciation.
A little piece of happiness that can be shared
or enjoyed on its own.
Innovation for us does not mean loud and flashy.
It means curious and bold.
We take tradition further - with new recipes,
surprising combinations and packaging,
that tell stories.
Always with the aim of touching people.
And to make chocolate something very personal.
It means curious and bold.
We take tradition further - with new recipes,
surprising combinations and packaging,
that tell stories.
Always with the aim of touching people.
And to make chocolate something very personal.
Together into the future
In 2025, we will be celebrating 60 years of Lauenstein Confiserie.
Six decades full of ideas, developments - and above all: people who have been part of this journey.
Our brand book is also a thank you to them.
After all, where would we be without all those who share our passion for indulgence - and believe in the power of craftsmanship,
quality and time? It shows what connects us.
And it makes visible what makes us special:
Heartfelt • Proud • Passionate
